A road show is a promotional event or series of events where a company or organization travels to multiple locations to showcase its products, services, or brand. Often used in marketing, finance, and entertainment, road shows aim to create direct engagement with target audiences across different regions. In the business world, especially in finance, a road show may involve company executives presenting to potential investors before an IPO (Initial Public Offering) to generate interest and secure funding. In marketing and sales, product road shows are used to demonstrate new offerings, distribute samples, or gather customer feedback. They can be set up in malls, public spaces, corporate campuses, or even mobile vehicles. Road shows are highly effective for increasing visibility, building brand awareness, and connecting with audiences in a personalized and interactive way.